[mk_page_section bg_color=”#9ba739″ border_color=”#9ba739″ speed_factor=”4″ min_height=”20″ padding_top=”0″ padding_bottom=”0″ first_page=”true” last_page=”true”][vc_column]
[mk_padding_divider size=”20″][vc_raw_html]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[/vc_raw_html][/vc_column][/mk_page_section][mk_page_section bg_color=”#232323″ border_color=”#232323″ speed_factor=”4″ first_page=”true” last_page=”false”][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”16″ margin_top=”30″ margin_bottom=”10″ font_family=”none”]There’s no point you identifying your top influencers unless you then go on and engage with them. While Influencer Identification is our start-point with clients, Engagement is the follow-on, though optional, stage.[/mk_fancy_title][/vc_column][/mk_page_section][mk_page_section padding_top=”60″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/2″][mk_image src=”https://influencer50.com/wp-content/uploads/2014/05/Influencer-Relationship-Programs.png” image_width=”532″ image_height=”212″ crop=”true”][mk_padding_divider size=”20″][/vc_column][vc_column width=”1/2″][vc_column_text disable_pattern=”false”]Either clients can decide to handle all Influencer Engagement themselves, they can ask us to take full responsibility (our High-Touch Engagement Programs) or we can share the load (our Low-Touch Engagement Programs).

Because your real market influencers will come from a variety of backgrounds and job types there’s no one-size-fits-all approach to Influencer Engagement. Influencers certainly don’t want to be mass-marketed to. You can’t just add them to your media release list.[/vc_column_text][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/2″][vc_column_text disable_pattern=”false”]Since there’s no single approach to all, there should be no single outcome you expect from them all. It’s important therefore that you set in advance different objectives for engaging with your influencers. And you’ll need measurable objectives for all, since reaching those objectives is the only way your outreach will continue to be budgeted.

We help with this. We advise on how to creatively approach each influencer, we set stretch targets for this engagement, we project manage all outreach and we measure the achieved results.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_image src=”https://influencer50.com/wp-content/uploads/2014/05/Influencer50-Engagement.png” image_width=”532″ image_height=”212″ crop=”true”][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”40″ sidebar=”sidebar-1″][vc_column][vc_column_text disable_pattern=”false”]Identification. Engagement. Measurement. All three are crucial.[/vc_column_text][/vc_column][/mk_page_section]