Influencer50 is a global B2B- and B2C-focused influencer identification and engagement management firm. Founded by Nick Hayes in 2004, the company operates globally from the US, UK and Australia, with its head offices in London and San Francisco.
Overview
Influencer50’s principal service is its Top50 Influencer Identification program, which as its name implies, identifies the 50 most important influencers within a particular market or service category. Each individual is ranked according to eight discrete criteria and is the result of offline, online and social research, market analysis, and ‘industry player’ assessment.
Influencers are classified according to one of approx. 30 different categories, ie. Journalist, Industry Consultant, Regulator, etc. Typically 10-15 categories are represented in the eventual Top50, emphasizing the fragmentation that’s occurred with who most influences business buying decisions over the past decade.
In addition to its Identification Programs, Influencer50 provides Influencer Engagement Programs and ongoing Influencer Relations Outreach.
Principal: Nick Hayes
Nick is a marketing pioneer having previously founded and run successful marketing services firms for fifteen years, including an award-winning international technology PR agency & network for tech clients including IBM, HP, Adobe, Sun and BT. He founded Influencer50 in 2004 and since 2005 has run its US operation from San Francisco.
He began his career at the European headquarters of global integrator firm EDS. Nick lives in the Bay Area.
