[vc_row][vc_column][vc_column_text]This Paper discusses the recent upsurge of interest in social media measurement tools. Are they really measuring online influence as some vendors claim, or are they just measuring online noise – interesting, but far less useful. And how do online conversations relate to real-world influence?[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text disable_pattern=”false” css=”.vc_custom_1507740815007{margin-bottom: 0px !important;}”]
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