Where is B2B Influencer Marketing now and where does it need to go next?

Influencer Marketing has been taken over by uber-cool Instagrammers. 73% of all posts on Influencer Marketing are about social influencers. Our most recent survey, alongside extensive media research, shows this to be the current perceived understanding of Influencer Marketing – the commercial targeting of those with large social followings. This may work in the B2C sectors, but it’s not happening in B2B. Which leads to the question – where should B2B Influencer Marketing be going next?

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