At their core, all influencers are individuals, not organisations. But many individuals become influential because of the role they play within communities – some offline, some online, some groups have formal structures, others are much looser-based. Certain Influencer Communities may be extremely important to your prospects & customers.
As we so often say, vendors, and especially their marketing depts., need to better understand what’s on the minds of their customers and prospects. Where better to do that than from within these online & offline communities?