It seems like 2012 was the year of Social Media Influencers. Plenty of people talking about them, plenty of companies saying they measure them. But what exactly are Social Media Influencers – and are they of any importance to your organization? In 97% of cases we believe they are totally irrelevant to you as a vendor. A complete red herring. And they’re being measured solely because they can be measured – not because they need to be.
We should make it clear from the outset that this White Paper relates to the role ‘Social Media Influencers’ play in B2B purchase and/or adoption decisions – not merely in creating market noise. Their ability to create noise is undoubted.