WP#12: Customer Acquisition & Loyalty

Why Marketing Depts. Could Lose Out in Current Shake-up:

Customer Acquisition & Customer Loyalty Set to Benefit

This Paper discusses the following premise: When the money returns to company budgets, it won’t be poured back into traditional Marketing departments. It will instead go into three areas – Sales Generation, Customer Loyalty, Customer Acquisition. And Marketing stands to lose a significant slice of its current power.