We use a combination of offline, online and social techniques as part of our award-winning research methodology. Every individual is reviewed according to eight separate criteria to finally assemble the 30, 50 or 100 most important individual influencers to your specific organization.
There is no off-the-shelf database of your top influencers – those most important to you may be all but irrelevant to another company. There’s no short cut. That’s why our Identification programs have to be custom.
As a result of the care we take, we can guarantee we’ll identify those who are really influencing your prospects’ decision-makers. Some you’ll likely have heard of, most you wont. They wont just be the few obvious names – many may well be operating under the industry radar. And they likely wont be blogging or tweeting. Once you know who they are, you’ll have a significant competitive advantage.
They may well open up complete new routes to market for you.
Either clients can decide to handle all Influencer Engagement themselves, they can ask us to take full responsibility (our High-Touch Engagement Programs) or we can share the load (our Low-Touch Engagement Programs).
We help with this. We advise on how to creatively approach each influencer, we set stretch targets for this engagement, we project manage all outreach and we measure the achieved results.
Identification. Engagement. Measurement. All three are crucial to every Program.
Slipstream identifies the top 30 influencers within a chosen marketplace, and bundles our Initial Perception Audit into the offering such that our client immediately knows each influencer’s opinion on them from the outset. We put together a concise, limited scope outreach program which the client then executes.