We use a combination of offline, online and social techniques as part of our award-winning research methodology. Every individual is reviewed according to eight separate criteria to finally assemble the 30, 50 or 100 most important individual influencers to your specific organization.
There is no off-the-shelf database of your top influencers – those most important to you may be all but irrelevant to another company. There’s no short cut. That’s why our Identification programs have to be custom.
As a result of the care we take, we can guarantee we’ll identify those who are really influencing your prospects’ decision-makers. Some you’ll likely have heard of, most you wont. They wont just be the few obvious names – many may well be operating under the industry radar. And they wont be blogging or tweeting. Once you know who they are, you’ll have a significant competitive advantage.
They may well open up complete new routes to market for you.
There’s no point you identifying your top influencers unless you then go on and engage with them. While Influencer Identification is our start-point with clients, Engagement is an optional stage.
Because your real market influencers will come from a variety of backgrounds and job types there’s no one-size-fits-all approach to Influencer Engagement. Influencers certainly don’t want to be mass-marketed to. You can’t just add them to your press release list.
We help with this. We advise on how to creatively approach each influencer, we set stretch targets for this engagement, we project manage all outreach and we measure the achieved results.
Identification. Engagement. Measurement. All three are crucial to every Program.