Two or three times a year Influencer50 produces original thought-leadership White Papers on Influencer Marketing topics.

Our latest is WP#22: Why don’t Marketing Depts. routinely map onto their organisation’s real-world sales influencers? It’s all about Measurement.

WP#12: Customer Acquisition & Loyalty

This Paper discusses the following premise: When the money returns to company budgets, it won’t be poured back into traditional Marketing departments. It will instead go into three areas – Sales [...]