Whichever figures you believe, social spending by B2B marketing depts. is clearly on the rise. But of all the objectives social outreach can help achieve, there appears to be no proof that [...]
Our latest is WP#19: ‘Where’s the evidence for investing in B2B ‘social influencers’?’ Why are Heads of Marketing still believing that social media outreach will reach those people most influencing their sales prospects? Where’s the supporting evidence?