Here are the results of our annual surveys. The most recent asked >260 U.S. Heads of Marketing ‘As a vendor, what are you most looking for in your Influencer Marketing outreach?’ Last year we asked whether vendors believed that B2B influence was primarily conducted offline, online or through social channels.

Feb’15. U.S. Market Survey:
‘As a vendor, what are you most looking for in your Influencer Marketing outreach?’

The questions asked were:
  • What pain-points incentivised you to commission an Influencer Marketing program?
  • What were the core skills you wanted from your choice of Influencer Marketing partner?
  • At the outset of the program what was the single most important outcome you hoped to achieve?
  • Having seen the results, what was the greatest surprise in your eventual findings?
  • In hindsight, where do you believe you were previously wasting most budget / effort beforehand?
The survey was issued to 890 U.S. Heads of Marketing, resulting in 261 respondents.

Influencer50 U.S. Market Survey

Jan’14. Global Market Survey:
‘How is B2B Influence conducted – through Offline, Online or Social channels?’

Over the twelve months leading up to Sept’13, Influencer50 collated the results of its global client projects, analyzing whether the top influencers identified conducted their influence primarily through offline, online or social channels. This data was then filtered to reflect purchases (Products & Services) valued between $100-1000 and those over $1000, and further separated to allow comparison between U.S., Europe and Asia-Pacific regions.
The survey was based on a sample size of 36,218 B2B-oriented individuals across four continents.

Influencer50 Global Market Survey

Fill out this form and download your copy of our Feb’15 U.S. Market Survey: ‘As a vendor, what are you most looking for in your Influencer Marketing outreach?’
Fill out this form and download your copy of our Jan’14 Global Market Survey: ‘Is B2B Influence conducted Offline, Online or through Social channels?’