Our Library contains plenty of free-to-download or stream thought-leader videos, audio files, white papers, podcasts and more. We hope they’re of use to you. And we’d love to hear any feedback.

Intro Booklets

We have three introductory booklets. The first is our ‘Who Really Influences Your Customers – Ten Questions to Consider First’ slide deck, the second is ‘Five Reasons You Need an Influencer Program’ and the third is an introductory slide deck to our work.

White Papers

Two or three times a year Influencer50 produces original thought-leadership White Papers on Influencer Marketing topics.

Our latest is WP#21: ‘Where is B2B Influencer Marketing now and where does it need to go next?’ Is the current state of Influencer Marketing a letdown for B2B companies? What should B2B companies now do?

Market Surveys

Here are the results of our annual surveys. The most recent asked >260 U.S. Heads of Marketing ‘As a vendor, what are you most looking for in your Influencer Marketing outreach?’ Last year we asked whether vendors believed that B2B influence was primarily conducted offline, online or through social channels.

Interviews & Podcasts

From time to time we record audio interviews and podcasts on relevant topics. These are typically third-party interviews with one of our execs.