The ability to know in advance who’ll be deciding your fate offers a critical advantage - the ability to tailor your pitch accordingly and focus on only those most important to you. That [...]
It’s all about Measurement. Marketing needs to deliver predictable, ever-improving, results - so it goes after targets it can rely on. Real-world influencers aren’t predictable like that. So how [...]
The answer is to go back to basics. And think about how real-world influencers really impact your buyer's decision journey.
Over the past three years the very concept of market influencers has [...]
Influencer Marketing has been taken over by uber-cool Instagrammers. 73% of all posts on Influencer Marketing are about social influencers. It's B2C-focused. So what should B2B companies do now?
Jun’15: Influencer50 launches new ‘Executive Benchmarking’ subscription service Based on its award-winning offline, online and social influencer methodology, Influencer50 has launched [...]
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