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Influencer Program: Measurement Tips

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WP#23: Can you better predict who’ll be most influencing in the pitch room?

The ability to know in advance who’ll be deciding your fate offers a critical advantage - the ability to tailor your pitch accordingly and focus on only those most important to you. That [...]

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WP#22: Why don’t Marketing Depts. routinely map onto their organisation’s real-world sales influencers?

It’s all about Measurement. Marketing needs to deliver predictable, ever-improving, results - so it goes after targets it can rely on. Real-world influencers aren’t predictable like that. So how [...]

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WP#21: What should you do if you’re not convinced by the importance of ‘social influencers’ to your company?

The answer is to go back to basics. And think about how real-world influencers really impact your buyer's decision journey. Over the past three years the very concept of market influencers has [...]

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WP#20: Where is B2B Influencer Marketing now and where does it need to go next?

Influencer Marketing has been taken over by uber-cool Instagrammers. 73% of all posts on Influencer Marketing are about social influencers. It's B2C-focused. So what should B2B companies do now?

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Ten Questions To Ask

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Ten Questions To Ask: (Plain Pop-up)

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FAQs

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Influencer Exec. Benchmarking

Jun’15: Influencer50 launches new ‘Executive Benchmarking’ subscription service Based on its award-winning offline, online and social influencer methodology, Influencer50 has launched [...]

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Influencer Program Starter eBook

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