In the past eight years we’ve won IBM, Google, Microsoft, Walmart, Oracle, Salesforce and VirginiaTech University as clients, written the book that’s brought a new understanding of how customers make their buying decisions, helped make Influencer Marketing the hottest marketing initiative in a decade, and encouraged Media & Analyst Relations folks to rethink their outreach targets. The one thing we’re not is conventional.
We’re the top-rated Influencer Identification & Engagement firm, based out of San Francisco, London and Sydney. We identify and engage with our client’s most important market influencers – the individuals who are really influencing their sales prospects. Offline, online and social influencers. Whoever their prospects & customers take most notice of. It’s likely you don’t currently do that.
Do we deliver what we promise? 82% of our revenue is from repeat clients, so we think that tells its own story.
Influencer50’s principal service is its Top50 Influencer Identification program, which as its name implies, identifies the 50 most important influencers within a particular market or service category. Each individual is ranked according to eight discrete criteria and is the result of offline, online and social research, market analysis, and ‘industry player’ assessment.
Influencers are classified according to one of approx. 25 different categories, ie. Journalist, Industry Consultant, Regulator, etc.
Typically 10-15 categories are represented in the eventual Top50, emphasizing the fragmentation that’s occurred with who most influences business buying decisions over the past decade.
In addition to its Identification Programs, Influencer50 provides Influencer Engagement Programs, automated Influencer Tracker Dashboards, and ongoing Influencer Relations Outreach.