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AUDIO PODCAST: Paul Gillin – Why aren’t influencers better understood?

Social Marketing guru Paul Gillin interviews Nick Hayes - July'14 (11:44)

WP#18: To what degree are your prospects & customers influenced by online & offline communities?

Three-quarters of B2B industry marketing heads rate their sector’s main online & offline forums and communities as ‘very important' in influencing their prospects, yet only one-quarter are [...]